Slogans

Pure clean, pure Ivory. It Floats! (1891) 99 44⁄100% Pure. (1895) 99 44⁄100 percent pure love.

Nothing to Hide.

Zestfully clean! For the first time in your life, feel really clean. you're not fully clean unless you're Zestfully clean!

A little dab'll do ya!

The Less That You Wear, the More You Need Nair! Like Never Before. We wear short shorts, Nair for short shorts.

Healthier skin. Healthier you. Aren't you glad you use Dial? (Don't you wish everybody did?)

that was easy. Yeah, we’ve got that.

Kenwood. Listen to the Future.

Kobalt. Next generation of tough tools. Sets the standard in mechanics tools.

Maxdata. Real hard ware.